IRDA – 10 Years

To help commemorate the 10th anniversary of Iskandar Malaysia, we incorporate the specialties of Iskandar Malaysia. From the places, tourist attractions and statement food of Iskandar Malaysia. 3D visualizations were included to achieve the celebratory essence and to help highlight Iskandar Malaysia.

CIMB – Plug n Play Press Ad

CIMB Plug & Pay

Plug n Pay by CIMB Bank is their mobile solution for business transactions, and as it was a new tech-based product, we went with a straightforward approach for both the visual and the headline, highlighting the real-world benefits directly. Through our straight-visual, straight-headline approach, we developed two press ads highlighting the key message of Convenience and Security.

CIMB – StarSaver Press Ad

Press Ad for StarSaver

For the Singaporean banking market, CIMB wanted us to create an ad to promote the StarSaver account while positioning CIMB as a highly capable banking service provider. Our idea here was to show how despite being a newer, smaller player in the Singaporean banking market, CIMB’s unique offering in the form of the StarSaver account puts it ahead of the rest. We communicated this idea by using CIMB Singapore’s Money Man as the hero saving the day despite being much smaller than his foe. Through the use of our 3D visualisation, we created a parallel between the Money Man character and CIMB, both offering more than meets the eye. The end product was a light-hearted, fun press ad that gets the intended message across.

Aman Rimba Website

Aman Rimba Website

For the Aman Rimba website, we went with a more image-heavy direction to let the photos do the talking, showcasing the nature-inspired charms that one could experience in this private estate. Content-wise, we structured each component to enable a smooth and structured flow throughout the website.

Client: PRIVILLA
Site Link: http://amanrimba.com

Sugru Point of Sales

Sugru Point of Sales

Sugru is our client from Singapore with a product specially designed by Jane ni Dhulchaointigh. To help promote and sell the product, we came up with a product display equipped with video display to play the product’s video. With that, the buyers / consumers can get both an introduction to the product and also the product. The product displays also enhance the creative essence of Sugru which shows that the product was specially designed and created by a creative individual.

SIDC – 2013 Annual Report

SIDC – 2013 Annual Report

We were again tasked by SIDC to create their next annual report to exhibit their position as the leading player in the human capital markets industry. The concept we developed for this project was Nature, and we used it to symbolise the roles of SIDC. We created a parallel between the continually evolving nature and the constant transformation of individual into better professionals that SIDC enables. With the concept of Nature, we created a design that reflects SIDC’s roles and position.


Client: SIDC
Project Item: 2013 Annual Report

Blue Archipelago Corporate Video

Blue Archipelago Corporate Video

Blue Archipelago Berhad is a subsidiary of Khazanah Nasional Berhad, the strategic investment arm of the government of Malaysia. They are a shrimp aquaculture company dedicated to the production of premium quality seafood for the global market. Their business is built on the foundations of high quality standards, food safety, ecological sustainability and social responsibility with an ultimate aim to develop a Malaysian seafood brand that is associated with wholesomeness and integrity.

CIMB Islamic Festive Ad

CIMB Islamic Festive Ad

CIMB approached us with a task to promote their products and services while showcasing the different festivities in Malaysia. Staying true to our penchant for unconventional approaches, we went with real-life photographs to create importance on the festive celebrated. The end output for this project was 2 press ads for the year 2016 and 3 press ads for the year 2015, highlighting the financial services while positioning CIMB as a proactive entity in Malaysia’s financial industry.

MERS 999 – Awareness Campaign

MERS 999 – Awareness Campaign

The challenge
We were tasked by TM to conduct an awareness campaign to promote MERS 999, the unified platform for Malaysia’s emergency services. The key aspect of this project was to first create a comprehensive structure for the campaign to accurately reach the intended targets. Another underlying challenge was to get the cooperation from all 5 emergency agencies that were under the purview of different ministries.

The method
From the survey conducted by the client, we analysed the findings to come up with a comprehensive communication strategy that was set to achieve the target of reaching out to the Malaysian public from all walks of life, educating them about MERS 999. And we chose to showcase MERS 999 as a patriot to instil their image as an entity that is here for the public.

The outcome
We went on to communicate the message to the public by using a wide range of advertising mediums consisting of both Above-The-Line and Below-The-Line materials including radio ads, billboards, school bus ads, brochures, buntings and children’s educational materials among others.


Client: MERS 999
Project Item: A campaign to promote a unified emergency number, 999