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CIMB – PRS Video

Private Retirement Scheme (PRS) – A Look into the Essences of Investments

The Private Retirement Scheme (PRS) was newly introduced on 2011 by the government, and CIMB wanted to capitalise on this opportunity to be an early major player in Malaysia’s PRS scene. This was to be achieved by educating the public about what PRS actually is and what it has to offer. We showcased PRS by simplifying its intricacies in a manner that explains PRS to the mass market. Clear and concise was what we were going for here and it truly hit the mark.


Client: CIMB
Project Item: Promotional video for CIMB’s Private Retirement Scheme