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Faber Group – Faber Antara Launch

The challenge
Faber Group wanted us to create an ad campaign to promote their latest project, Faber Antara. And for this project, we were tasked to showcase Faber Antara as a premium condominium development in the Malay heartlands of Kampung Dato’ Keramat in Kuala Lumpur. As such, we needed to portray Faber Antara in a way that retains a sense of luxury while also appealing to the Malay market.

The method
Our strategy was to position Faber Antara as a home that is perfectly balanced for every aspect of life. With Faber Antara being set right in the heart of Kuala Lumpur, we potrayed it as a home where one could experience both the energetic life of the city and the tranquil serenity of home.

The outcome
By utilizing the underlying theme, ‘Best of both worlds’, we presented Faber Antara as a home that is perfectly balanced. With this approach, we showcased Faber Antara over a wide array of ads ranging from Above-The-Line to Below-The-Line, hitting the mark on the targeted market.

Client: Faber Group
Project Item: SA campaign showcasing the best of both worlds
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