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MERS 999 – Awareness Campaign

The challenge
We were tasked by TM to conduct an awareness campaign to promote MERS 999, the unified platform for Malaysia’s emergency services. The key aspect of this project was to first create a comprehensive structure for the campaign to accurately reach the intended targets. Another underlying challenge was to get the cooperation from all 5 emergency agencies that were under the purview of different ministries.

The method
From the survey conducted by the client, we analysed the findings to come up with a comprehensive communication strategy that was set to achieve the target of reaching out to the Malaysian public from all walks of life, educating them about MERS 999. And we chose to showcase MERS 999 as a patriot to instil their image as an entity that is here for the public.

The outcome
We went on to communicate the message to the public by using a wide range of advertising mediums consisting of both Above-The-Line and Below-The-Line materials including radio ads, billboards, school bus ads, brochures, buntings and children’s educational materials among others.

Client: MERS 999
Project Item: A campaign to promote a unified emergency number, 999