CIMB – Octo’s Pic Contest TVC
CIMB sought to join in on the hype of the World Cup season, and they intended to do this through their Octo’s Pic contest. We were tasked with creating a TVC to generate buzz enticing viewers to join the contest. With only 2 weeks to conceptualise and realise the whole project, we brought together all our resources to make it happen. We used CIMB’s Octo as the star of the TVC and visualised it fully in 3D. The end result was a vibrant and festive 30-second TVC that aired throughout the World Cup season.
Project Item: TVC for Octo’s Pic Contest
CIMB – Investment Banking Press Ad
CIMB wanted us to highlight their latest successes by showcasing their 4 most recent and notable achievements in Asia Pacific’s investment banking field. As the deals consisted of 4 different industries, we had an idea to develop a visual that would portray CIMB’s vast investment banking capacity that spans across various industries. We created a 3D visual showcasing the message and tied it all back with their cross-region expertise. With this, we reinforced CIM’s image as the forerunner of investment banking in Asia Pacific.
Project Item: Projecting CIMB’s vast expertise in Investment Banking
Klik Dengan Bijak – Awareness Campaign
The Malaysian Communication and Multimedia Commission (MCMC) wanted to communicate the Klik Dengan Bijak campaign to the targeted audiences aged 18 to 21. The campaign revolved around three main themes – security, safety and responsibility to promote a smarter use of the internet.
We conducted a focus group study with a group of 18 to 21 year olds and based on the study, we found that they preferred humorous, yet simple ads to get the point across. With these findings, we narrowed down our concept, helping us better focus on the look and feel for the campaign.
By understanding our audiences, we created various ads ranging from both Above-The-Line and Below-The-Line materials. This enabled us to accurately promote proper internet usage among the Malaysian youth.
Client: The Malaysian Communication and Multimedia Commission
Project Item: A campaign to educate our youth about proper internet use
Project Link: www.klikdenganbijak.my
CIMB – FX Press Ad
CIMB tasked us with showcasing their expertise and position as the leading service provider in ASEAN’s FX market. The key message they wanted to project is their deep-rooted understanding and insight of the ASEAN financial landscape, and we did that with the concept of Clockworks. By using the clockwork gears as a symbolism, we articulated how CIMB understands the vast intricacies of the ASEAN market and puts it together like a master craftsman, keeping it running smooth like clockwork. By communicating our concept with the use of our 3D visualisation, we showcased CIMB as the leader in ASEAN’s FX services in this press ad.
Project Item: Showcasing CIMB as ASEAN’s master craftsman for FX
CIMB Color Run
We developed visuals for The Color Run™ 5k Marathon by CIMB in 2014. Showcasing this as a colorful and joyous event, we incorporated real life pictures from the same event organized in the previous year. These images manage to capture the true surroundings of the event. We also developed ads showcasing the countries and numbers of runners from the previous years. To help instill the rousing feeling of the event which is in line with ‘The Happiest 5k on the Planet’ tagline.
SIDC – 2012 Annual Report
SIDC is the training and development arm of the Securities Commission Malaysia and ASEAN’s leading capital markets education, training and information resource provider. And they wanted us to create an annual report that would reflect their key position in the industry. With their role in mind, we came up with the concept of using Origami to create a symbolism for how they transform individuals into newer professional heights, just as how a piece of paper is transformed into works of art. The concept here truly manifested their position and articulated the image that SIDC wanted to portray.
Project Item: 2012 Annual Report
UEM Environment – Sustainability Report
For 3 straight years, we were given the trust by UEM Environment to create their sustainability reports. Our task was to visualise their operations and how it continually evolves towards greener pastures. By using strong themes alongside our visualisations, we communicated the message from UEM Environment to the nation and helped them position the image as the nation’s trusted partner in green solutions.
Client: UEM Environment
Project Item: Sustainability reports for Malaysia’s key green service provider
PLUS Berhad – Corporate Video
The Story of Southeast Asia’s Largest Highway Operator
PLUS wanted to further echo its position as the largest highway operator in Malaysia and Southeast Asia with this corporate video. The video took 3 months to complete with video shooting across the country, encompassing the northern, central and southern regions. We made the most of the client’s facilities by using their helicopter to complete 6 days of aerial video shots which were integrated in the video along with our motion graphics and 3D visualisation expertise.
Client: PLUS Berhad
Project Item: Corporate Video for PLUS Berhad
Petronas – HSE Book
Petronas sought to better enhance and raise their standards of health, safety and environment (HSE) with a guidebook, and we took up the challenge. By incorporating artist Lat’s classic cartoon illustrations in our guidebook, we created a story about the titular characters – Tuah and Zeto, detailing ways to enable a healthy and safe environment for Petronas employees.
Project Item: S A guidebook on health, safety and environment (HSE).
Kuwait Finance House – Advertising
KFH Malaysia approached us with a task to promote their savings account and debit card services while showcasing them as a new, yet highly capable player in the financial industry. Staying true to our penchant for unconventional approaches, we went with a more 3D visual-based design instead of the typical real-life photographs normally used in the financial industry. The end output for this project was 3 press ads, highlighting the financial services while positioning KFH Malaysia as a progressive entity in Malaysia’s financial industry.
Client: Kuwait Finance House
Project Item: A task to promote KFH’s savings account and debit card services.